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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
A) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
B) Create an Import Supplemental Table job in Responsys for this file.
C) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
D) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
2. Which coding practice should you use when coding responsive design emailmessages?
A) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
B) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D) Use background images freely; they will just not display if not supported on some platforms.
3. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
B) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
C) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
D) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
4. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
A) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
B) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
C) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0
D) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
5. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
A) You mustpurchase Premium tracking in order to support link tracking in Responsys.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
D) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
E) In the SMS campaign message designer, enable conversion tracking.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B,C,D,E |





