Marketing-Cloud-Email-Specialist Free Exam Questions and Answers PDF Updated on Feb-2025
Latest Marketing-Cloud-Email-Specialist Exam Dumps Recently Updated 163 Questions
Salesforce Marketing-Cloud-Email-Specialist certification is recognized by employers and industry professionals as a valuable credential that demonstrates a candidate's expertise in email marketing. It can help professionals advance their careers and increase their earning potential by demonstrating their knowledge and skills to potential employers.
NEW QUESTION # 62
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
- A. Error report log location
- B. Date range parameters
- C. Report results delivery location
- D. Report results file format
- E. Error handling parameters
Answer: B,C,E
NEW QUESTION # 63
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
- A. Import Activity
- B. Group Refresh
- C. Query Activity
- D. File Transfer Activity
Answer: B
NEW QUESTION # 64
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased.
NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers
- A. Post to Facebook
- B. Wait Until
- C. Query Activity
- D. Decision Split
- E. Send SMS
Answer: B,D,E
NEW QUESTION # 65
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?
- A. Email body
- B. Footer
- C. Link Content
- D. Envelope content
Answer: D
NEW QUESTION # 66
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)
- A. Include information relevant to the message in the subject line.
- B. A/В test the effectiveness of different subjects.
- C. Include "RE:", "FWD:", "etc." to get the reader's attention.
- D. Keep the subject text between 50 and 100 characters long.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION # 67
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
- A. 15%
- B. 5%
- C. 20%
- D. 10%
Answer: B
NEW QUESTION # 68
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
- A. Select the Use for triggered send' checkbox.
- B. Create from template and choose triggered Send Data Extension template.
- C. Include Subscriber key and Email address field as primary key.
Answer: A
Explanation:
Selecting the 'Use for triggered send' checkbox is the correct answer. This option allows you to create a data extension that can be used as a target audience for a triggered send. A triggered send is an email that is sent in response to a subscriber's action or behavior, such as a purchase confirmation or a welcome email. When you select this option, you also need to include the subscriber key and email address fields in your data extension. Creating from template and choosing triggered send data extension template is not a valid option, as there is no such template available in Marketing Cloud. Including subscriber key and email address field as primary key is not required, as only the subscriber key field needs to be set as the primary key. You can learn more about this in the Data Extensions module on Trailhead.
NEW QUESTION # 69
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Under user permissions, select limited template access.
- B. Configure restrictions within a Content Area for approval block types
- C. Configure Content Blocks to only be usable within approved templates.
Answer: C
Explanation:
Explanation
To restrict the types of content within the content slot, you can configure content blocks to only be usable within approved templates. This will ensure that only content blocks that match your branding guidelines can be used in your emails.
NEW QUESTION # 70
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Content Builder > Recent Sends
- B. Automation Studio > Activities
- C. Email Studio > Overview
Answer: C
Explanation:
The Email Studio > Overview section in Salesforce Marketing Cloud provides key performance metrics and insights for recent email sends. This includes the delivery rate, open rate, click-through rate, and other vital statistics. For quickly finding the delivery rate of the most recent email, this is the appropriate location.
References: Salesforce Marketing Cloud Documentation on Email Studio Overview
NEW QUESTION # 71
Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?
- A. Navigate to URL Expiration in Setup and update the URL.
- B. Navigate to the Job Links tab In My Tracking and update the URL.
- C. Navigate to the email in Content Builder and update the URL.
Answer: B
Explanation:
Explanation
To update an email link's URL after a send, you need to navigate to the Job Links tab in My Tracking and update the URL there. This will change the URL for all recipients who have not yet clicked on the link.
NEW QUESTION # 72
The marketing team want to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. _Open data view
- B. Tracking Data Extract
- C. Total Opens measure
Answer: B
NEW QUESTION # 73
Other than an image a file must be XX MB or less in size?
- A. 1 MB
- B. 5MB
B 25 MB - C. 1 KB
Answer: A
NEW QUESTION # 74
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
- A. File Drop Starting Source > Data Extract Activity > File Transfer Activity
- B. Schedule Starting Source > Data Extract Activity > File Transfer Activity
- C. File Drop Starting Source > SQL Query Activity > File Transfer Activity
- D. Schedule Starting Source > SQL Query Activity > File Transfer Activity
Answer: B
NEW QUESTION # 75
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?
- A. Filter Activity
- B. Random Split
- C. Decision Split
- D. Engagement Split
Answer: D
NEW QUESTION # 76
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to set criteria to segment contacts based on behavior using SQL
- B. The ability to set goals and have the system listen to see if users met the goal
- C. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- D. The ability to extract data from an Audience data extension for analysis
- E. The ability to update or create Salesforce CRM objects or records
Answer: B,C,E
Explanation:
Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION # 77
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. List Unsubscribe header
- B. Universal Unsubscribe
- C. Profile Center Unsubscribe
Answer: A
Explanation:
The List Unsubscribe header is an email header that allows subscribers to easily unsubscribe from emails without relying on the sender's unsubscribe link. This header is managed by various email clients and ISPs, offering recipients a one-click method to unsubscribe, which can contribute to unsubscribe reasons even if Reply Mail Management (RMM) is not implemented in the account.
NEW QUESTION # 78
By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
- A. Pending Tab
- B. Email Tab
- C. Lists tab
- D. Templates Tab
Answer: A
NEW QUESTION # 79
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
- A. Import Activity Interaction
- B. Import Subscriber Wizard
- C. Manual Data Filter Refresh
- D. Data Extract Activity Interaction
Answer: B
NEW QUESTION # 80
Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers
- A. They have fewer than 250,000 subscribers.
- B. They are storing product and store data.
- C. They have fewer than 15 data points.
- D. Flexible data storage is needed.
- E. Journey Builder will be used.
Answer: B,D,E
NEW QUESTION # 81
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
- A. Send multiple emails a day to keep the brand top of mind.
- B. Send generic content to appeal to all audiences.
- C. Use subscriber data to dynamically populate email content.
- D. Set cadence expectations up front with subscribers.
Answer: C,D
NEW QUESTION # 82
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Configure Eastern Content Tagging to automatically tag stock art.
- B. Select categories and content type from the import dropdown when importing images.
- C. Import a metadata tag index for the stock art so the images are searchable
Answer: C
Explanation:
Explanation
To make locating appropriate images easier, you can import a metadata tag index for the stock art so that the images are searchable by keywords. You can create a CSV file with columns for file name and tags, and then import it into Content Builder.
NEW QUESTION # 83
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