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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

A) Frequency capping
B) Bidding option
C) Ad rotation
D) Ad scheduling

2. The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group.
Where should the Keyword tool be accessed from?

A) The Settings tab after clicking on the Add Keywords button
B) The Advanced tab
C) The Keywords tab after clicking on the Add Keywords button
D) The Keywords tab

3. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) PPC models
C) SEO for good web content
D) CPM models

4. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Top landing pages report
B) Site overlay report
C) Funnel visualization report
D) Top exit pages report

5. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A) Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
B) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
C) Google does not accept adult ads.
D) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

Solutions: