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Google Display Exam Practice Test Sample Questions:

1. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Search sites, commerce sites, content sites, communication sites
B) Commerce sites, content sites, communication sites, search sites
C) Content sites, communication sites, commerce sites, search sites
D) Communication sites, content sites, commerce sites, search sites

2. Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?

A) Transparent background images appear to float on the ad's background.
B) Transparent background images allow the ad's background to be more pleasing to view.
C) Transparent background images allow the ad's background to fade through the image.
D) Transparent background images load faster in browsers.

3. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
D) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.

4. You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

A) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
B) Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
C) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
D) Mary can use your YouTube account for her company in order to get her ads on YouTube.

5. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target France, write the ad in French, and allow Google to translate the ad.
B) Carl should target either France or display his ad in English - he cannot do both.
C) Carl should target the country of France and display his ad in English.
D) Carl should target the country of France and target the language of English.

Solutions: