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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation | 20% | - Complex automation scenarios and best practices - Journey Builder design and implementation - Automation Studio activities and workflows - Scheduling and monitoring automations |
| Data Modeling and Management | 21% | - Data import, export and transformation - Reporting, tracking and data views - Data extensions, attribute groups and relationships - Contact configuration and identity management |
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Solution design and architecture planning - Data and segmentation strategy design - Requirements gathering and analysis |
| Messaging | 11% | - Cross-channel messaging strategy - Email, SMS and push message design - Content personalization and dynamic content - Message delivery and optimization |
| Account Configuration | 12% | - Sender authentication and deliverability management - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup |
| Integration | 20% | - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Integration with Salesforce CRM and external systems |
