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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment |
| Topic 3: Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Topic 4: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
| Topic 5: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
- A. Managed classification
- B. Self-service OnRamp
- C. Self-classification
- D. Corporate classification
Correct Answer: B 🗳️
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
- A. The data from the tag will be available immediately in the Provider Inventory Report.
- B. The data from the tag will be available after 24 hours in the Provider Inventory Report.
- C. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
- D. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
- E. The data from the tag will be available after 48 hours in the Provider Inventory Report.
Correct Answer: B 🗳️
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
- A. That a custom audience pixel has been generated and that a look-alike model has been created
- B. That vendors and share partners have been configured and that Data Usage Agreement has been signed
- C. That access to 3rd party data has been granted and that 1st party converters have been suppressed
- D. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
- E. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
Correct Answer: B 🗳️
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
- A. Create a Dynamic Synchronous container to support the transfer of data.
- B. Manually enter the pixel required for sending campaign data to the partner.
- C. Configure custom parameters to deliver data to the media execution partner
- D. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
- E. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
Correct Answer: B 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
- A. The campaign status was set to Idle.
- B. The IDs Delivered section was not configured.
- C. The campaign priority was not set.
- D. The campaign did not have labels associated with it.
- E. The campaign did not have a set end date.
Correct Answer: A,C 🗳️
