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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Topic 2: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Topic 3: Security & Administration | 12% | - User creation and security groups - Company and instance settings - Asset permissions and contact-level security |
| Topic 4: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 5: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Automation logic and workflow design - Campaign Canvas configuration and usage |
| Topic 6: Data Management & Import/Export | 14% | - Data standardization and prioritization - Contact/account fields, views and custom objects - Data import/export tools and automation |
| Topic 7: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Topic 8: Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - Subscription and preference management - IP warming and deliverability setup |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
Which is an example of Profile Criteria?
A. Form Submit
B. Contact Field
C. JavaScript
D. Email Clickthrough
Question 2
Under which circumstances would Eloqua consider an email address soft-bounced?
A. The recipient marked the email as spam.
B. There were three unsuccessful send attempts in 12 months.
C. The email address is invalid.
D. The recipient's inbox is full.
Question 3
Which two are examples of implementation workbooks? (Choose two.)
A. Lead Scoring workbook
B. Subscription Management workbook
C. Current Asset and Campaign workbook
D. Branding and Deliverability workbook
E. Security Settings workbook
Question 4
Which three list types are uploaded during Eloqua implementation? (Choose three.)
A. Hard Bouncebacks
B. Sales Owners
C. Unsubscribers
D. Geographic Regions
E. Master Exclude Domains
Question 5
The Eloqua Site ID is used in all tasks below except. (Choose the best answer.)
A. setting up form post urls
B. setting up Eloqua tracking scripts
C. determining the POD
D. configuring integration urls
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: C,D | Question 4 Answer: A,C,E | Question 5 Answer: C |
