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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) 'Update Email Now' needs to be applied to each email.
B) The email must be recreated using the updated template.
C) The template must be approved before updates are reflected.

2. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Engagement Split
C) Behavioral Trigger

3. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Messaging Insight
B) Einstein Engagement Scoring
C) Einstein Copy insights

4. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Mobile Aware
B) Responsive Aware
C) Mobile Responsive

5. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Place a Random Split before Path Optimizer for the pilot group.
B) Configure a holdback group to be targeted by the winner.
C) Select winning path three days after journey activation

Solutions: