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Adobe Marketo Engage Architect Master Sample Questions:

1. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Original Source Type and Original Source Info
B) Original Referrer and Original Search Phrase
C) Registration Source Type and Registration Source Info
D) Person Source and Inferred Source Type

2. An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A) One set of channels should be created, and a tag should be used to determine Direct or Partner
B) Create a single global program to consolidate reporting for both direct and third-party seller marketing
C) Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
D) One set of channels should be created, and separate program statuses should be used to designate Direct or Partner

3. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
B) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
C) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
D) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well

4. Which types of data integrations are supported in Marketo? (Choose two)

A) Predictive analytics integrations
B) Manual lead imports via CSV
C) Batch-based CRM syncs
D) API-based real-time integrations

5. What is a "detour" in a lifecycle model?

A) A lead that bypasses the initial stages of the lifecycle
B) A manual override in lead scoring
C) A temporary change in the lifecycle path due to specific conditions
D) A fallback stage for inactive leads

Solutions: