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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Engagement Policies and Eligibility | - Customer Qualification
|
| Topic 2: Campaign and Channel Management | - Outbound and Inbound Marketing
|
| Topic 3: Customer Journeys and Marketing Operations | - Journey Design
|
| Topic 4: Contact Policies and Arbitration | - Offer Prioritization
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| Topic 5: Decision Strategies and Analytics | - Decisioning
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| Topic 6: Customer Actions and Treatments | - Offer and Action Management
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| Topic 7: Next-Best-Action and Customer Engagement Fundamentals | - One-to-one customer engagement
|
