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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Building the data structure used to store audience information
B) Classifying sends and defining parameters for email sends
C) Creating users and assigning roles which meet their job functions
D) Importing data into contacts using the Data Loader
E) Creating a SMS message and sending a mobile campaign

2. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Deployment Manager
B) Journey Extracts
C) Journey Templates
D) Copy activities

3. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A) Business name and a link to the business website
B) Preference Center link and physical mailing address
C) Business name and physical mailing address
D) Preference Center link and a link to the business website

4. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Apply the appropriate user mappings in the CRM configuration
B) Apply the Marketing Cloud for AppExchange User option as well
C) Apply the administrator and Marketing Cloud Administrator permission sets to user
D) Reset al passwords to force new tokens

5. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A) Managing the Enhanced SFTP
B) Setting up the Data Structure
C) Enabling Mobile Connect
D) Configuring Journey Builder

Solutions: