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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 2: Digital Marketing Proficiency | 15% | - Explain the fundamentals of Marketing Cloud Engagement - Describe governance and compliance in relation to digital marketing - Describe marketing best practices |
| Topic 3: Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
| Topic 4: Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations - Describe how Marketing Cloud Engagement account capabilities map to business needs |
| Topic 5: Maintenance | 15% | - Describe solutions for system limitations - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe monitoring and troubleshooting techniques |
| Topic 6: Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Building the data structure used to store audience information
- B. Classifying sends and defining parameters for email sends
- C. Creating users and assigning roles which meet their job functions
- D. Importing data into contacts using the Data Loader
- E. Creating a SMS message and sending a mobile campaign
Correct Answer: A,C,D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Deployment Manager
- B. Journey Extracts
- C. Journey Templates
- D. Copy activities
Correct Answer: C 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and a link to the business website
- B. Preference Center link and physical mailing address
- C. Business name and physical mailing address
- D. Preference Center link and a link to the business website
Correct Answer: B 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration
- B. Apply the Marketing Cloud for AppExchange User option as well
- C. Apply the administrator and Marketing Cloud Administrator permission sets to user
- D. Reset al passwords to force new tokens
Correct Answer: A 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Correct Answer: C,D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
