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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Campaign Design, Flow Orchestration & Content	30%	- Landing pages 1. Landing page configuration 2. Landing page components - Personalization 1. Repeaters 2. Content variations 3. AMPscript 4. Merge fields 5. Handlebars - Flow orchestration 1. Flow elements and logic 2. Flow configuration settings 3. Trigger conditions 4. Flow types 5. Automated business processes and messaging - Personalized messaging data 1. Adding customer data to messaging content 2. Selecting appropriate data sources - Activation templates 1. Activation template configuration 2. Contact point value selection
Topic 2: Platform Setup & Governance	13%	- Marketing Cloud Next environment setup 1. Core Org Edition requirements 2. Marketing Data Kit installation 3. Data 360 provisioning 4. Permission sets - Domain authentication and authorization 1. Domain authorization 2. Self-service domain authentication 3. Branded and authenticated email delivery - Business Units and governance 1. Business Unit requirements 2. Content and user governance 3. Roles and Enhanced CMS Workspaces
Topic 3: Data Modeling, Identity Resolution & Segmentation	25%	- CRM data ingestion and activation 1. Audience segmentation and activation 2. CRM objects and records 3. Content personalization using CRM data 4. Actionable Lists - Data 360 data model 1. Data objects and Data Model Objects 2. Connecting and harmonizing customer data 3. Customer data activation - Identity Resolution 1. Linking multiple data sources 2. Identity Resolution configuration 3. Unified customer profiles - Consumption and entitlements 1. Marketing automation consumption 2. Data 360 consumption-based entitlements 3. Platform usage optimization
Topic 4: Analytics & Performance Insights	8%	- Reporting and analytics 1. Matching dashboards to reporting requirements 2. Pre-built dashboards - Marketing data and insights 1. Marketing performance insights 2. Surfacing marketing data across Salesforce
Topic 5: Consent	13%	- Consent management concepts 1. Consent in customer engagement 2. Consent and compliance requirements - Consent data model 1. Platform consent objects 2. Consent preference records - Consent collection 1. Consent banners on external pages 2. Consent banners on marketing landing pages - Consent record management 1. Creating consent records 2. Managing and updating consent records
Topic 6: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Content generation 2. Audience segmentation 3. Automated campaign creation - Conversational messaging 1. Response handling 2. Customer engagement 3. Ongoing interactions across messaging channels

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

A Marketing Cloud Next Consultant is provisioning a new Marketing Cloud Next Environment. When the consultant clicks "Deploy" for the Sales Data Kit in the Setup Assistant, the deployment fails.
What is the most likely cause?

A. The consultant lacks the required profile and permission sets.
B. The consultant needs to create a CRM Connector within Data 360 before the guided deployment can complete.
C. The org does not have an active Identity Resolution ruleset running for the Individual object.

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).

Question #2

Northern Trail Outfitters is implementing identity resolution in Data 360 and wants to understand how subsequent runs affect credit consumption.
Which records does Data 360 process during each subsequent identity resolution run?

A. Only records that are new or have changed since the previous run
B. All source records in the data space
C. Only records that were created after the previous run

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).

Question #3

A Marketing Cloud Next Consultant needs to ingest tabular data for marketing use cases.
Which feature should the consultant use?

A. Marketing Object
B. Actionable List
C. File Upload Data Stream

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).

Question #4

Northern Trail Outfitters wants to configure its SMS channel so that when a customer replies to a promotional text with a custom question, the interaction is automatically handed off to an AI agent for ongoing support.
Which configuration should a Marketing Cloud Next Consultant implement to handle this inbound response?

A. Omni-Channel flow to route the inbound Messaging Session to the AI agent
B. Assignment rule on the Messaging Session object to route the session to the AI agent
C. Record-triggered flow on the Messaging Session object to route the session to the AI agent

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).

Question #5

Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?