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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Configure earning and redemption rules - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions |
| Partner Management | 10% | - Manage partner program participation - Set up partner earning and redemption rules - Configure loyalty partners and relationships |
| Points and Rewards Management | 20% | - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs |
| Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs |
| Member Management | 20% | - Configure member tiers and benefits - Implement member lifecycle stages - Manage member enrollment and registration - Create and manage loyalty program members |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
Which solution should the Loyalty Consultant utilize to create personalized customer experiences?
A) Salesforce Order Management System
B) Salesforce Marketing Cloud
C) Salesforce Sales Cloud
D) Salesforce Slack
2. The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.
How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?
A) Voucher Management and Benefit Action
B) Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration
C) Voucher Management and Benefits Setup
D) Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits
3. The Loyalty Analytics Base App license provides technical Consultants access to Loyalty analytics data with what limitations?
A) Rows do not have an analysis limit, only licenses do
B) Administrators can analyze up to 25 million rows
C) Administrators can analyze up to 10 million rows
D) Administrators can analyze up to 1 million rows
4. What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
A) Enable Connector Settings on all the Loyalty Objects
B) Enable Service Connector for Promotion Escalations.
C) Send Loyalty Promotion Segments to marketing Cloud
D) Activating and Publishing the Segment
E) Automatically Add a New Individual Relationship
5. Which Loyalty Management Key Component should be used to quickly aggregate a high volume of data spread across many Loyalty Management objects?
A) Batch Management
B) Data Processing Engine
C) Decision Table
D) Quick Actions
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B,C,D | Question # 5 Answer: B |





