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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 2: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 3: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 4: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Topic 5: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 17 percent more likely to be in the category than the average user in the selected universe.
- B. The user is 17 times more likely to be in the category than the average user in the selected universe.
- C. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- D. The user is 17 percent as likely to be in the category than the average user in the selected universe.
Correct Answer: A 🗳️
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
- A. Buy
- B. Target
- C. Optimize
- D. Avoid
Correct Answer: A 🗳️
Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)
- A. Place BlueKai JSON tag in header of page before page content loads.
- B. Ensure client is enabled on Match Multiplier.
- C. Suppress 1st party converters to ensure that you are only reaching prospects.
- D. Set up logic if user qualifies for multiple audience segments.
- E. Recommend leveraging Broad match where possible.
Correct Answer: A,D 🗳️
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
- A. It takes one week after rule creation for data to be mapped to prescribed categories.
- B. You must wait at least thirty minutes after creating a classification rule to start using it.
- C. In addition to the classification rule, you also need to configure a chint rule.
- D. The old rules must be purged prior to running the newly created rule.
Correct Answer: B 🗳️
You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
- A. Win Every Time
- B. 1
- C. 15
- D. Win Each Category
- E. 30
- F. 7
Correct Answer: A 🗳️
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