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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tools and Metrics | 20% | - Design and development methods - Financial and non-financial metrics - Concept generation tools - Risk assessment tools |
| Life Cycle Management | 10% | - Maintenance and improvement - Introduction, growth, maturity, decline - End-of-life decisions - Platform and derivative management |
| Culture, Organization and Teams | 10% | - Leadership and collaboration - Organizational structures - Cross-functional teams - Innovation culture |
| Portfolio Management | 10% | - Project selection and prioritization - Portfolio balancing - Pipeline governance - Resource allocation |
| New Products Process | 20% | - Agile and hybrid approaches - Concept to launch phases - Process adaptation and improvement - Stage-gate models |
| Market Research | 10% | - Qualitative and quantitative methods - Voice of customer - Segmentation and forecasting - Competitive intelligence |
| NPD Strategy | 20% | - Intellectual property strategy - Platform strategy - Strategic alignment and goals - Technology and product strategy - Corporate and innovation strategy |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and?
A) Project manager
B) Product owner
C) Product champion
D) Stakeholders
2. Which of the following are considerations for product use testing?
I. Determine the objective for the product use test
II. Determine whether blind or branded tests are appropriate
III. Determine whether supervised or unsupervised testing is appropriate IV. Determine whether product should be tested alone, with another product, or against another product
A) I, II, IV
B) I, II, III, IV
C) I, II, III
D) II, III, IV
3. Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?
A) Determining how to position the product versus the competition
B) Determining what customer acceptance measures to use to define success
C) Determining what issues to track in a launch management system
D) Determining whether to outsource manufacturing
4. The first step in the classic waterfall process is requirements. The last step is known as:
A) Implementation
B) Maintenance
C) Development
D) Verification
5. In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?
A) Drive new product development through a well-thought out strategy
B) Make organizational changes at least once every two years
C) Use financials to make all new product development decisions
D) Focus on speed to market and have the fastest cycle times in their industry
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |





