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Salesforce Marketing-Cloud-Consultant Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Sender authentication and deliverability management - Mobile Studio configuration and features - Account hierarchy and business unit setup - User roles, permissions and security settings |
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Solution design and architecture planning - Data and segmentation strategy design - Requirements gathering and analysis |
| Integration | 20% | - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions |
| Messaging | 11% | - Email, SMS and push message design - Cross-channel messaging strategy - Message delivery and optimization - Content personalization and dynamic content |
| Data Modeling and Management | 21% | - Reporting, tracking and data views - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation |
| Automation | 20% | - Scheduling and monitoring automations - Complex automation scenarios and best practices - Automation Studio activities and workflows - Journey Builder design and implementation |
