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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Content creation and personalization rules - Audience builder and segmentation logic |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Reporting, analytics and optimization - Customer journey design |
| Interaction Studio Fundamentals | 20% | - Core capabilities and use cases - Platform navigation and interface - Solution overview and architecture |
| Setup and Administration | 20% | - User roles and permissions - Account and workspace configuration - Compliance and data governance |
| Data Integration and Management | 25% | - Data sources and identity resolution - Integration with Salesforce and Marketing Cloud - Sitemap configuration |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are the three primary areas of data stored in IS which represent a company's key business informative?
A) Shadow catalog information
B) User behaviour
C) Employeeperformance
D) Operational information
E) Statstical tracking of KPI's
2. What are two ways to populate the interaction studio catalog? [check]
A) Third-party integration
B) ETL Feed
C) Email pixel
D) Web sdk
3. Event API requests are made using what two content types (select 2)?
A) XML
B) CSV
C) JSON
D) Form URL encoded
4. What three components are defined by the developer in the Sitemap?
A) Page Types
B) Campaigns
C) Content Zones
D) Promotions
E) Events
5. Which user attribute data types are supported in the identity system?
A) Multistring
B) String and integer
C) String
D) String and Multistring
Solutions:
| Question # 1 Answer: A,B,E | Question # 2 Answer: B,D | Question # 3 Answer: C,D | Question # 4 Answer: A,C,E | Question # 5 Answer: C |
