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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Email templates and best practices - Personalization and dynamic content |
| Topic 2: Tracking, Reporting and Automation | 15% | - Email performance metrics - Basic automation and triggered sends - Bounce and complaint management - Standard reports and analytics |
| Topic 3: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Email Studio and application roles - Navigation and core platform concepts |
| Topic 4: Subscriber and Data Management | 26% | - Lists and Data Extensions - Subscriber key and sendable data - Segmentation and filtering - Importing and maintaining subscriber data |
| Topic 5: Email Delivery and Testing | 15% | - Sender authentication and deliverability - Send classifications and sender profiles - A/B testing options - Preview and test sends |
Salesforce Email Essentials (EEB101) Sample Questions:
Using measures, what data can a marketer use to segment an audience?
- A. First Name Attributes
- B. Open Data
- C. Gender Data
- D. Geographical Data
Correct Answer: B 🗳️
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an Import Activity to use in a workflow in Automation Studio
- B. Create an import using the Import Wizard in Automation Studio
- C. Create an Import Activity and execute it manually
- D. Create an import using the Import Wizard in the Email Application
Correct Answer: A 🗳️
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Random Split
- B. Decision Split
- C. Filter Activity
- D. Engagement Split
Correct Answer: D 🗳️
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
- A. Suppression lists
- B. List unsubscribe
- C. Profile attributes
- D. Publication lists
Correct Answer: D 🗳️
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Create folders for each type of uploaded content.
- C. Import all content up front, rather than piece by piece.
- D. Optimize the way content is stored with a naming convention.
Correct Answer: A,D 🗳️
