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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Topic 2: Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Topic 3: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Topic 4: Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are two types that real time interaction management helps marketers to personalize the customer
A) Data Aggregation
B) Orchestration
C) Data Storage
D) Next best Action
2. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
3. What is the maximum number of user attributes you can setup per dataset?
A) 50
B) 250
C) 500
D) 100
4. What are the components of an Marketing Cloud Personalization web campaign?
A) Affinity, infobar, and attribution window
B) Experience, template, and content zone
C) Email capture, homepage, and product requisite
D) Configured recipe, visitor profile, and content window
5. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
A) Time based testing
B) Rule based testing
C) A/B testing
D) Variation testing
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: Only visible for members | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
