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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Integrate your offline events with website conversions.
B) Deliver ads to people based on users who generate the most revenue.
C) Measure cross-channel conversions.
D) Create custom audiences from offline events.

2. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
B) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
C) You need to change frequency cap to 3 with post interaction campaigns.
D) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
E) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.

3. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Delete Audience #2 and run ads on Audience #1.
B) Change Audience #1 interests to something different that still appeals to apparel.
C) Merge both audiences and run the campaign only on one audience.

4. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Date Range
B) Reports
C) Placement
D) Search
E) Ad Sets
F) Breakdown

5. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
B) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
C) Duplicate the existing campaign and increase campaign spending limit to $20,000
D) Start a new campaign and set up the spending limit to $30,000.
E) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
F) Raise the campaign spending limit of the existing campaigns to $30,000.

Solutions: